InstructorBizMums Team
TypeOnline Course
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‘Guest Expert of the Week’ is BizMums Lynne Horton who will be sharing with us her expertise on Email marketing.
Email marketing is a great way to generate leads and convert browsers into buyers and Lynne will be sharing her knowledge of this.
“Lynne Is a digital business consultant from Liverpool and runs a company called Word-shed in conjunction with her husband, who is a freelance writer. Word-shed was formed in 2013 to help businesses with their websites and online marketing.

Lynne is a web developer and digital marketer, specialising in SEO and online lead generation including email marketing. A self-confessed technology addict she utilises technology in every aspect of her life to help her get things done. She is also a keen bootstrapper and likes to help small businesses keep costs down and increase productivity.”
Watch Lynne’s training  “Irresistible Email Marketing” she will be covering:
Introduction to Inbound and outbound Email marketing
How to create the click worthy subject line
Outbound – Do’s and dont’s of mass mailing
Inbound Five Pillars of successful Email List building
How to find a winning idea for a lead magnet
Tools, Test and Tweak.