The two most important findings of his theory were that setting specific goals (e.g., I want to earn £500 more a month) generates higher levels of performance than setting general goals (e.g., I want to earn more money), and that goals that are hard to achieve are positively connected to performance. The harder the goal, the more a person will work to reach it.
Eva spoke about what a goal must have?
- Clarity – especially important if more than one person in the business
- Challenge – life begins at the end of your comfort zone
- SMART goals
- Feedback – share them with other people makes them real and adds accountability
- Task complexity – not too complex as you will confuse yourself
- Say what you do want not what you don’t want
- Personal – Always have an ‘I’ in it
- Make sure that it is something that you really want
- Visualise to remind you what you want so that your unconscious can work for you
- Set yourself rewards