You now understand why Twitter is of benefit for your business, you’ve set yourself up with a Twitter account, a great Twitter name and written yourself a cracking Bio but it seems like everyone on Twitter is talking in code?? You don’t understand your followers from your hashtags & have no clue as to what the RT lark is all about! Sound familiar?


1. Feed

The webpage you see when you’re logged into your Twitter account, which is made up of the latest tweets from the people you follow.

2. Following

The people whose tweets you have chosen to see. To find new people or companies to follow, you can look at who other businesses like you are following. You don’t have to follow if you don’t want to, but it’s a helpful way of discovering new friends.


The people who follow you. You don’t have to follow everyone who follows you, but if they seem interesting, then follow them back!

4. Tweet

The message you send. The maximum length of your message is 140 characters, including spaces, links to websites and images. Twitter automatically shortens any link to 20 characters which is really handy. You can add photos by uploading them to your twitter account from the website or mobile app.

5. RT

RT is short for retweet, which is when you share or repost a tweet created by someone else. You can retweet by:

  • Using the retweet button, which sends the entire tweet exactly as it is to your followers.
  • Using the quote tweet option (on the mobile app), which lets you to add a comment before sending.
  • You can also use MT, rather than RT. This stands for modified tweet, and is used when you edit someone else’s tweet.

6. @mention

When you add someone’s ‘handle’ (their twitter name) in a tweet it links back to their account.

7. @reply

Replying to a person’s question/comment. When you reply to a tweet, twitter automatically puts their ‘handle’ as the first part of the tweet – but other people’s @replies show up in your feed only if you follow both the sender and the receiver. If you’d like your @replies to be visible to everyone, you can add a full stop before the @ at the beginning of your reply tweet.

8. #hashtag

Using a “#” before a word makes it a clickable search term in Twitter for example, #BizMums. If you use the Twitter search box you can search for hashtags and see all the tweets that have used it, it’s like categorising your tweet. You use them just by typing them into your tweet. You can also make them up yourself for your own campaigns – just do a quick search on Twitter first to see if anyone else is using it.

If a hashtag or other term becomes wildly popular, it is said to be trending – and it appears in a box on your main page, to the left of the feed.

Sometimes people use hashtags to be sarcastic or to summarise their tweet, such as #knowwhatimean. So this may not be an actual campaign or search term.

9. Direct message

Also known as DM. This is like sending an email within Twitter – but you can only send direct messages to people that follow you. Look for the envelope icon.

10. Twitter chat/Tweet chat

A designated time for people to discuss a topic, using a hashtag to collect all the tweets together.

Download Bizmums Top Tips For Networking

You have Successfully Subscribed!