“So the next step in becoming Twitter savvy now that you have an account, is writing an effective Twitter Bio. This is the 140 characters that Twitter give you to describe yourself and what you do. It’s important because along with your profile picture, it will determine whether people will choose to follow you or not. It is important to be very clear about who you are and what you do and use relevant keywords so that people who are searching for what you are offering can find you. Get creative 🙂 ”


Why bio?

Set aside your need for a pretty background and fancy profile picture for a minute. While those things are important, the most important part of your Twitter profile, when starting out, is your bio. (That small bit of info underneath your name and user id.)

Twitter is like a 30-second ad spot, except now, you don’t even get that much time to sell your product or service. When people are glancing at your profile to see if you are worth a follow, you might get 10 seconds, at best, to pull them in as a follower.

Think long and hard about all the details you need to put in your profile. This is your lead, just like in a news article. If you don’t grab your potential follower with a good bio, chances are, they will never see you again.

Who, what, why, how and where must be in your Twitter profile.

Who are you?

This is going to be the first thing people think when looking at your profile, making that 10-second decision as whether you are worth a follow. Don’t be afraid to use one word descriptors. Example: Teacher. Jewelery Designer. House Painter. This is not the time to worry about proper grammar or punctuation. Every character counts.

What do you do?

Unless you are a comedian, or already have a ton of followers, this is not the time to be funny. Tell me what you do. Don’t be vague. Don’t try to be witty. If you only have a couple of hundred followers (or less) and your bio doesn’t tell me what you do, then chances are, I’m thinking that you are just on here for fun with your friends.

Why are you on Twitter?

What will you be tweeting about?

How can I learn more about you?

Gimme a website and a Facebook fan page link.

Where are you located?

You don’t need to put your entire address, but make sure you put your city. If you are a drop-in business like a restaurant or coffee shop, coordinates would be a good idea too.

If you follow all these rules, in 140 characters (or less), then you are on your way to writing a catchy and worthwhile Twitter profile for your business.

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